Shopify and WooCommerce (WordPress plugin) are the two most popular e-commerce platforms at the moment. Shopify proud themselves as the “ready to go” eCommerce solution, while WooCommerce is based on the world’s CMS: WordPress. WooCommerce is an eCommerce plugin for WordPress. It is not an independent e-commerce platform, WooCommerce is owned by the creators of WordPress.
What are the differences between these two? And what is the best choice for your online store?
There are three popular plans:
The plan you choose will depend a lot on your needs. All three plans allow you to add an unlimited number of products to your store. The file storage capacity for each is unlimited. However, if you want Shopify fraud analysis, professional reporting, and abandoned cart recovery functionality, you will need to upgrade to Shopify Premium or Advanced Shopify.
There are also other Shopify plans called Shopify Plus and Shopify Lite.
Shopify Lite is the lowest plan of Shopify’s eCommerce platform. It allows you to sell your product on social media channels. It’s the most famous plan to enable product tagging on Instagram posts and facebook. The cost is $9/month.
Shopify Plus is for large companies that receive hundreds of thousands of orders per week. Shopify Plus pricing is not available because it will have to be customized for interested users. Basic Shopify or Advanced Shopify is enough to get you started with the Shopify platform.
Open-Source software that is available for use on WordPress for free.
What are the fees associated with using WooCommerce?
Before you can use WooCommerce, you will first have to host your WordPress site with reliable hosting. There are many hosting plans out there to choose from. However, no hosting service will provide unlimited file storage. Price varies according to the quality of the hosting service.
* Shopify wins at this point because they offer integrated hosting with the platform, you only need to go after the domain. You don’t have to worry about any host’s reputation and the quality of its services, as Shopify is also the hosting provider.
After you install WordPress on your web host, you will have to set up your WordPress site. When doing it, you can install the WooCommerce plugin on your WordPress site. The next step would be to activate the plugin. WooCommerce has an integration wizard that will take you through the setup process. In this setup process, you will be able to select your store’s default currency, the city where your store is located, and how you want to be paid.
Setting up your Shopify store is super easy, it has a guide to guide you through the process. There are other guides on topics like “Store Management,” dealing with taxes, shipping, analytics, and customers on the Shopify platform.
At this point, the platform that will take advantage depends a lot on the level of technical knowledge regarding the platforms. If you do not consider yourself a self-taught and have difficulties with programs at a glance the winner in this step is Shopify. But if you have patience and what you do not understand looking for how to do on the internet, who wins here is WooCommerce.
If you have decided which product to sell, it’s time to start adding your products to your preferred eCommerce platform.
Adding product details in WooCommerce is as easy as Shopify. If you have been using WordPress for some time, it is easier than beginners. Adding a product on WooCommerce is like posting a new post on WordPress. Like Shopify, you need to enter the product title, description, images, and other unique data. Either way, you can look up more information in the WooCommerce documentation.
Keep in mind that you need more than just describing your product details for your visits to become a sale. Most buyers are unlikely to convert a sale on their first visits to any eCommerce. But, you can choose to create a digital marketing strategy to create conversions efficiently.
First of all, let’s briefly describe what a payment gateway is:
A payment gateway is a merchant service provided by an eCommerce application service provider that authorises credit card payments or direct payments to e-business, online retailers, bricks and clicks, or traditional.
Payment gateways allow you to receive payments from shoppers at your online store, ensuring security.
There are currently 95 payment gateways available on the WooCommerce platform. Shopify has its own default payment service called Shopify Payments. But they also allow their users to use third-party payment gateways such as PayPal, Stripe, Authorize.Net, 2CheckOut and Amazon Payments.
Shopify offers over 100 payment gateways compared to 95 offered by WooCommerce.
Shopify offers more options to choose from, but it doesn’t matter. The amount of payment gateways offered by the platforms does not make much difference, because at the time of purchase the user will use only one. The important thing is that it works to be safe and have the payment options that suit the customer.
Apps or extensions let you extend the functionality of your online store. They are called “apps” in Shopify and “extensions” in WooCommerce.
The Shopify App Store has over 1,200 apps.
There are apps for product outsourcing, marketing, sales, social media marketing, shipping, inventory, accounting, customer service, reporting – just about everything that makes your store run smoothly and helps you sell more.
Extensions are versions of WooCommerce for WordPress plugins. Here are some wonderful WooCommerce extensions that make WooCommerce an ideal place to run an online store:
Metrilo: This extension provides marketing metrics to make informed marketing decisions. It puts all your WooCommerce metrics in one place. Examples of metrics are Unique Buyers vs. Return, Cart Abandon Rate, Average Number of Orders per Customer, Revenue Per Visitor, Average Order Value, and more.
YITH WooCommerce Zoom Magnifier: This extension shows a larger image size of your product when buyers hover over it.
WooCommerce Currency Switcher: Allows buyers to switch to different currencies and convert prices in real-time.
ShipStation Integration: This extension helps you ship faster – and cheaper – with branding tools that will impress your customers.
WooCommerce Google Analytics: As you may already know, Google Analytics is the most popular marketing analytics tool in the world. This extension allows you to use Google Analytics in WooCommerce.
Here are some cool Shopify apps and what they do:
Oberlo: A product market that you can import directly into your Shopify store. You receive an order and Oberlo ships it to you.
MailChimp for Shopify: MailChimp is one of the most popular email marketing and automation services. This app allows you to integrate your MailChimp account with Shopify.
Product Reviews: Lets you collect and display customer reviews on product pages.
These are just a few Shopify apps, there are many others, and they can help you build a very professional online store.
If you are going to take care of everything from start to finish you have a page with some free tools. You can create a logo, buy other eCommerce that is for sale, generate barcode, is a very broad tool.
Both Shopify and WooCommerce offer amazing apps and extensions that will help you sell more in your online store. In this section, we don’t think there are any winners, both work incredibly well.
Most newcomers to eCommerce tend to focus on other aspects of business and completely ignore design. They believe that if they have a great product or offer a better service and get traffic to their sites, consumers will start buying from them.
Unfortunately, it does not work that way.
Design is a big part of eCommerce. Design is something you must be willing to invest in. Design is something you should pay attention to.
Bad design doesn’t help visitors convert but makes them spend less time on the page leaving their bounce rate high, among other factors that interfere with converting visits to sales. Buyers value design a lot these days, it says a lot about your product identity.
Both Shopify and WooCommerce have great ready-made themes that can be easily customised and can help build your online store.
There are a lot of amazing themes for Shopify and WooCommerce, so when it comes to themes, there’s no winner between them.
But if for some reason you have no time or familiarity with both platforms we can assist you in setting up an online store with the platform you prefer.
We customize ready-made themes or even develop themes according to your visual identity leaving everything even more personalised for you. If you do not have a visual identity yet we also assist in this process too.
Shopify and WooCommerce are amazing e-commerce platforms that allow you to start an online store where you can sell anything to anywhere in the world. The amounts to be invested here vary greatly from what you will need to set up a store.
But to truly achieve extraordinary success, you need to have a quality design that creates a lot of impacts. Your communication must follow a consistent visual language that maintains the same look and feel defined for your brand.
Cavaon designs and develops brand identities according to your needs (customisation or development) to add value to your business throughout your customer experience and journey.