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The success of an eCommerce website can be determined by the sales, driven by quantity of leads and website traffic. A good SEO tips will effectively drive traffic to your website, increasing sales numbers and quality of leads. However, a structured SEO presents unique challenges.

Avoid the most common SEO mistakes by learning what these are and how to avoid them in the future. The most valuable tip is to turn these weaknesses into strengths.

Tip 1: Avoid Keyword Cannibalisation

If multiple pages on your site have the answers to the same search query, they will compete against each other in the search engine results. Therefore, you will lose control over what will appear for the desired keyword.

eCommerce websites are sometimes difficult in regards this issue, especially if they present many similar products.

Avoiding keyword cannibalisation requires attention to detail. You need to search unique long tail keywords to optimize each of your products:

  • Group and cross-reference pages of similar products. Assign each one your own keyword to optimise.
  • Avoid obvious problems with duplicate content using canonical links.
  • Make sure your site is correctly implementing the right canonical links and unique title tags. There are many tools available to check your progress (such as Website Auditor).

Tip 2: Create complete informational pages

SEO tips

Imagine you are shopping online. You have found the perfect product and are ready to buy, but it is out of stock! As a customer, what are your options?

You can… Leave this specific store to try and find it elsewhere; Or forget your decision to buy and drop all the ordeal.

Your mood, budget, and how much time (or patience) you will have will all play a part in whatever choice you make. These are all variables that the eCommerce store manager has no control over. Don’t give up yet. Putting yourself in the customer’s shoes, you can deduce the best ways to prevent any of these behaviors from happening by offering more attractive options.


If item is out of stock

When an item is temporarily out of stock, you should list when it will be available again. There are four main ways to save the sale:

  • If your item is unique or offered for a special price, knowing when it will be available again lets you choose if it’s worth the wait.
  • Offer a way to sign a notification when the item becomes available again. It could be an email or text, and it would remind them of your decision to buy later.
  • When you know the item is coming back soon, enable a pre-order option. This allows you to enjoy the current “yes” to buy now. Now it’s always better.
  • Providing similar products creates a second opportunity to meet your immediate needs with a product currently in stock.


If the item is discontinued

When the item is no longer available again, you have two options for maintaining SEO benefits:

  • Keep the product page, but add clear messages so viewers know it’s completely discontinued. Capture the decision to buy by listing similar products.
  • Submit the product page to its parent category with a 301 redirect. This keeps the SEO flow flowing while offering similar products to the visitor but skips the part where they are told that the product no longer exists.


You can combine these options by starting with the first one in the first few months of discontinuation and then redirecting the page to your parent product category or replacement product. That way, anyone who is a loyal visitor to your brand will not be confused if they mark this item and suddenly can no longer access it. Once you make the switch and redirect it to a relevant category after several months of notification, it will look like a natural page degradation.


Tip 3: Offer a quick experience


SEO is about how to win potential customers through organic traffic. The question is, what’s the point of having a high rank if no one stays on your website after clicking on search results?

It’s known that 40% of people report abandoning the cart if it takes more than three seconds to load.

Google also doesn’t hide speed as a ranking factor. This may become more relevant as the emphasis on mobile continues to increase.


Lastly, search engine traffic is important only if you can maintain and convert your visitors. Speed ​​helps you do just that.

To serve a faster site, start by collecting this information:


  • Website load time for your site
  • The average load time of the competition (and therefore how it compares to yours)
  • The size of a typical product page on your site.
  • The size of a typical product page for the competition.
  • Charging times at different Internet connection speeds



Tip 4: Protect Your Website

SEO tips

You may have noticed that some URLs you visit start with http:// and others start with https://. What is the difference?


HTTPS stands for “HTTP over SSL” and provides authentication between you and a site’s server. It is very unlikely that anyone could steal your connection to display your own site. It also prevents the interception of sensitive data, such as a password or credit card information, that you were trying to communicate to the original site.

HTTPS is enabled by installing an SSL certificate. These certificates are data files that uses a cryptographic key to activate a kind of lock, creating secure connections between a web server and a browser.

Purchasing and installing an SSL certificate requires a bit of work, but consider that HTTPS is another ranking factor that Google has already announced will continue to grow in importance over time.

Security is particularly significant because you are soliciting money from your visitors. If you accept credit cards directly from your site, it is not merely recommended, but required by services such as Stripe, that you protect this data with proper encryption.

Like speed, safety is not just a rating factor; It can also have an impact on whether your search engine traffic is converted to customers: 84% of users are told to abandon a shopping cart if it is not being sent safely.

HTTPS creates information security and security creates trust.


The success of your SEO ecommerce website comes down to generating enough traffic to your site and then converting these visitors into buyers.

You can double and improve your traffic numbers and conversion rates by:


  • Avoiding the same keywords on similar product pages by intentionally targeting unique long tail keywords for each
  • Informative offer of “Out of stock” messages to take advantage of visitor desire to buy now
  • Create a fast site experience that increases your ranking and increases the chance of visitors staying on your website.
  • Securing your site with a certificate
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