Cavaon is Sydney based online business solution specialised in building digital strategy and products to clients in need to reinvent their business model, moving rapidly from ideas to plans, and growing their competitive advantages.



The high turnover of the internet and the economic crisis are some of the reasons that lead people to try to undertake online business. In 2019 alone, e-commerce was responsible for $3.5 trillion in sales. However, this high e-commerce turnover and the growing number of people who wish to undertake does not mean that it is easy to get a good number of online sales. Check on how to turn your offline business into a successful online business:


Tip 1 – Have Your Business Website

online business

The first tip for you who want to know how to advertise a company on the internet is to have a website. The website is the central point for people to find you on the internet.

Wherever you go, events, exhibition places, you can show your business website to people, and they will come to know your business.

On the other hand, if you don’t have a website you will be left behind. When people search for your product or service, people will find your competitor, and it is possibly theirs that they will buy from. You cannot miss this opportunity to advertise your online business.

What to put on my website?

To make a good disclosure of a company on the internet, it is necessary to have a website with the main information about your company:

  • What are you an expert at;
  • What products and or services does your company offer;
  • The company’s history;
  • Contact option for people to contact you;
  • And how the person can buy your products or services, if they are interested;

Tip 2 – Presence on Social Networks

People spend most of their time accessing Social Networks, such as Facebook, Youtube, Instagram, Twitter, Pinterest, WhatsApp, and many others.

One question that most entrepreneurs have at this time is: how many Social Networks should my company be present?

And the answer is: As many as possible or at least the most used ones. It is interesting to carry out tests by registering your company on various networks to find out which one your audience is most present in. This will depend a lot on the type of product or service you offer, for example:

If you have a clothing store, you can use Facebook, Instagram, and Pinterest.

Instagram is currently the most used Social Network, and the last two are widely used when it comes to photos. And best of all, in all of them, you can register and advertise your company for free.


Tip 3 – Create a Blog to Promote Your Company

online business

The blog is a very strong tool to make your product or service appear in Google searches. However, this should be used strategically in your business, and your blog posts should be made according to the doubts of your target audience.


How to create a blog for my company?

There are several ways for you to create a blog for your company, from free blogs to more professional blogs. I advise you to have a professional blog, even if you have to invest a little. But as time goes by you will realise that it is very worthwhile and your company will start receiving people from all parts wanting to buy what you have to sell.

What to Publish on My Company Blog?

In order for you to have good results with your blog posts, you must focus on the difficulties that your target audience is facing and help to solve these difficulties.

What you post on your business blog should help your audience solve problems. Otherwise, it will be just another useless text that will not generate sales.

A question that arises a lot at this time is: How do I know what are the difficulties that my audience has been facing?

The answer is: Ask Google if you don’t want to ask Google directly.


Tip 4 – Create Email Lists

The email list is actually a list of people interested in learning more about the solution you offer. A very good part of the email list is that after people sign up, you have a list of people that you can send content from your blog and promotions for your product or services whenever you want.


How to create an email list?

There are several ways for you to create an email list, here are two commonly used ways:

  • Place an email capture form on the website or blog;
  • Offer the digital magnet in exchange for the person’s email. A digital magnet can be an e-book, an online guide, a video, etc.

The first option allows the person to register on your site/blog to receive news. The second option offers something in exchange for registration.


Tip 5 – How to Advertise a Company on Google

online business

Google is now the largest search engine on the internet, so if you want to attract more customers to your company you need to know how to advertise your company on Google.

It is possible to advertise your company in your locality, whether to advertise your business in your city or also advertise your company in neighboring cities with Google My Business. 

This Google service allows you to register all information about your company, address, type of activity, products, and services that you offer in addition to other information that is necessary.

After you complete this registration, a letter from Google containing a code will be sent to the registered address, which will be used to confirm that your establishment is in that location.

When registering your company on Google my business, the people of your locality and near your establishment will find you with ease. When a person searches on Google for anything, the first point that Google takes into account is the location of the person who made the search.

So in this case, if you are a bakery owner for example and someone in your locality searches for something related to bakery and if your business is properly registered with Google my business, you will appear to anyone who searches.


Get in touch with Cavaon today to get your business into the online world! 

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