It is undeniable that new technologies have increasingly impacted the market. Glasses and virtual reality platforms (VR), for example, already have both feet in the world of leisure tourism, especially with the most diverse segments of the industry investing in innovation. Cruise companies, such as Costa; Disney and SeaWorld amusement parks; airlines, such as Air France; and even reservation systems, like Amadeus, are some examples. Artificial intelligence (AI) has been approached by experts as the next step in the corporate market.
Business travelers, however, have not yet reached unanimity on the impacts of new technologies on the corporate universe. A survey by Egencia, Expedia’s branch focused on business travel, found differences in business travelers’ perceptions and confidence levels about the impact of these advances, especially when comparing US travelers with foreign countries.
The 4th edition of the Egencia Business Travel and Technology Survey showed that, in the case of American business travelers, cautious optimism was observed regarding the influence of technological innovations, with 55% of respondents confident that advances in AI can improve their experiences of travel, and 62% ruling out the hypothesis that AI and VR could wipe out humanity as we know it today.
Compared to the US, business travelers from the other surveyed regions, which involve countries in Europe, Asia, and Oceania, have lower levels of confidence in how AI advances can improve their business travel experiences, and believe even less that these new technologies can change humanity.
In the hotel of the future, there is no receptionist, but a facial recognition mirror. Once the customer is identified, the room immediately becomes what the guest wanted: temperature, light, Picasso or Van Gogh in the digital pictures hanging on the walls.
“Even the lock is smart: it opens and closes through the Whatsapp application on the customer’s phone”, explains Carlos Mendez, innovation director at the French technology consultant Altran, who had presented his prototype at the Fitur International Tourism Fair in 2018.
While some hotels already offer more basic versions, the luxury hotel room presented by Altran incorporates the latest advances in speech recognition, allowing customers, for example, to order pizza in 40 languages.
Artificial intelligence promises the hotel industry an extremely intimate knowledge of the customer.
We are facing a reality that shows a huge presence of technologies in the process of corporate travel management. Today, it is virtually impossible to decouple the effectiveness of planning from a journey of modern tools.
For that, it is enough to observe the growth of websites, as well as the specialization of platforms of companies that offer different services in this sense. Among the trends in the corporate market, a part of them focuses precisely on collaborative economy platforms, which allow the option of more affordable luggage and transportation, and even control of home office work during such days.
The use of such tools incorporate tourism allows the company to add more dynamism to its daily operations. Consequently, the employee responsible for planning can focus more on issues related to travel policies or even on the production of reports on the objectives of travel.
Besides, the insertion of new generations in companies, see millennials, shows a preference for research in online media before taking a trip at the expense of human contact.
This is due to the concern to obtain a service that fits your needs and is accessible at a click. Consequently, with the growing presence of these young people in companies, it is clear that the insertion of technology is indispensable.
AI also contributes to more accurate internal work. That is, it will not be necessary at all times to ask the traveling employee to fill in data about their documents or preferences. Therefore, automating travel processes will make it happen in an agile way for both the company and the professional.